Unleash Your Natural Beauty

Our commitment to ethical beauty means you can indulge in luxurious cosmetics that are kind to both you and the planet.

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We are passionate advocates of beauty without cruelty, offering a curated selection of high-quality vegan cosmetics that empower you to express yourself authentically.

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Pure and Ethical


Ethical, powerful, unforgettable – because you deserve luxury that aligns with your values.

Pure and Ethical

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about us

**Welcome to Glam by Merita**

At Glam by Merita, beauty is more than skin deep – it's a reflection of confidence, strength, and creativity. Founded by Merita, a passionate makeup artist with years of experience in the beauty industry, our brand was born from a dream to bring high-quality, luxurious makeup products to beauty lovers all over the world.

Merita built her name working with thousands of clients through her beauty salons, developing a deep understanding of what makes makeup truly special: stunning pigment, flawless texture, and long-lasting performance.

Every Glam by Merita product is created with care, tested for perfection, and inspired by real women and artists. We don’t just sell makeup – we share an experience, a statement of individuality, and a celebration of beauty in every form.

Now based in Dubai and launching worldwide, Glam by Merita is ready to become your go-to brand for elegant, professional-grade cosmetics. Whether you're a beginner or a pro, our mission is to give you the tools to express your true self — beautifully.

**Because beauty starts with confidence. And confidence starts with Glam.**